Professional Marketing Portfolio
The Gap Between Post-University and the Real World
Full of ambition and excitement post university, I was under the impression the full-time, Monday to Friday, work-life would be a breeze. I’d finish my studies, travel the world, and return to Melbourne to secure a “job in marketing,” is what I would tell people. And then I actually started applying.
“We regret to inform you that you have not been successful in this role.”
“Unfortunately on this occasion, we have decided to move forward with another candidate.”
“We have received a high volume of applications and, although your skills are impressive, we’ve decided not to move forward with your application."
Rejection Therapy? I don’t need it.
It took a long time for me to realise that things weren’t going to be as simple as I first thought. I needed to work a lot harder... and now I am. I've taken the time to complete online courses in Email Marketing and SEO with HubSpot. I am developing my own website, applying my learning of SEO and Content Marketing, to optimise and structure the content I am producing. I am taking the time to learn softwares such as SemRush, Salesforce, HubSpot, and Mailchimp. I am also volunteering with Nūl, a non-for-profit organisation, building my portfolio of content creation and video editing with CapCut and Canva.
I have not quite landed the ‘job of my dreams’ yet, but I am not giving up! To anyone else out there navigating the current job market, I see you. And to any recruiters reading this… hey!
Content Creation
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Nūl Organisation
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![A hollowed-out coconut shell filled with soft serve ice cream topped with toasted coconut flakes, with a round cracker that reads 'Hot Yo-Chi Summer,' and a rolled wafer stick, against a light green background.]()
Yochi Frozen Yogurt
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![Graphic announcing job hiring for various positions including grant writer, marketing and communications lead, video editor and videographer, graphic designer, legal officer, and social media coordinator. It features a green background, a megaphone graphic, and some text in stylized fonts.]()
Nūl Organisation
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![Two dogs, one holding a heart-shaped treat labeled 'POTCHI' in its mouth, the other with its eyes closed and leaning in.]()
Yochi Frozen Yogurt
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![A variety of colorful candies, strawberries, watermelon slices, chocolate cookies, and whipped cream in a waffle cone. There are also some cookies, wafer rolls, and scattered sprinkles on a white surface. Two cups with]()
Yochi Frozen Yogurt
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![A cup of vanilla soft serve ice cream topped with chocolate drizzle, cookie crumbles, and bear-shaped cookies, with two bear cookies outside the cup, against a light blue background.]()
Yochi Frozen Yogurt
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![Group of three women smiling outdoors, holding sticks, with trees and fencing in the background. Three volunteers for Wattle.]()
Wattle Organisation
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![A shirtless man wearing a black and white skeleton mask, a black bow tie, suspenders, and black pants, standing in front of red curtains.]()
Retropolis Vintage Store
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![A woman with red hair and tattoos poses with hands on hips in front of a red curtain, wearing a red and black corset, sparkly red top, fishnet stockings, and large earrings.]()
Retropolis Vintage Store
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Nūl Organisation
Website Development
Nūl Organisation
Working with Nūl has allowed me to gain experience managing website content. As an example, I created the ‘Fragments of Us,’ webpage, ensuring the site remains user-friendly and visually aligned with the brand. I’ve also implemented promotional pop-ups and strategic on-page SEO to help drive traffic and engagement.
SEO Optimisation
I’ve developed practical SEO experience by building and optimising my own website, utilising tools such as SEMrush, Google Search Console, and Moz, to analyse performance. Through optimising my content, conducting keyword research, site auditing, and implementing a competitor analysis, I have achieved an 86% increase in website traffic within a month.
LET’S GET STARTED
I’m ready to make a meaningful impact within your company! (plz hire me)…
References
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References ~
“Lulu was reliable, creative, and easy to collaborate with. She helped create engaging content and captured high-quality photos that worked really well for our brand. Lulu always had a positive energy and her work made a positive impact on how we presented our store online.”
— Former Employer
“Going from having barely anything on socials just a few months ago and struggling to build, or even strategise in that space, to these amazing content, ideas, and branding. It has been so heartwarming and motivating to watch! We are getting so much love on the social media.”
— Former Employer